TweetDeck is a free tool provided by Twitter and is one of the most powerful Twitter tools for real-time tracking, organizing and engagement.
It interfaces with the Twitter API and is a social media dashboard application for management of your Twitter accounts allowing users to send and receive tweets and view profiles.
You can manage multiple Twitter accounts using this software.
Since Twitter did not have anything like Facebook, where a person can have multiple Pages under one account, Twitter created Tweetdeck. There is no logging in and out of your multiple Twitter profiles. You can instantly connect to what is most important to you.
You can make Tweetdeck even easier on the eyes with appearance options such as light and dark color schemes, larger or smaller font sizes and wider or thinner columns etc. etc.
You can add separate feeds for your timeline, interactions, activity, scheduled tweets and messages, etc.
Use this if you are marketing multiple Twitter accounts. Follow your friends, experts, favorite celebrities, and breaking news. You can schedule your Tweets in advance.
You can set up Your Free Tweetdeck Account Here
Do not use Tweetdeck if you are marketing Facebook Pages, LinkedIn, Google+ Pages.
Instead, use Hootsuite’s free version